Racing Extinction

‘Racing Extinction’ is a campaign which aims to raise awareness about the devastating impact that humans have on the environment, and its wildlife.

In response to a letter released from Pope Francis, which outlines the destructive effect humans impose on natural environments and species, documentary makers and activists created a light show, to foster awareness about endangered species on a personal and political level. Images of wildlife, including whales, pandas, imperiled rain forests, and melting icebergs, were protected onto the facade of St. Peter’s Basilica. The goal of the protest was to engage political leaders, invoking a sense of urgency through the exploration of endangered species.

The campaign aims to change the way we perceive the planet, by projecting images of life and natural environments which we will lose in “pursuit of unsustainable practices.” – excerpt written by Ellen Smith on Trendhunter

Learn more about the project here

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s