Diseases from dirty water kill more people every year than all forms of violence, including war. Nearly half of all those deaths are children under five. And yet I live in a land where the water is so plentiful we have giant theme parks dedicated to playing in the abundance of our clean water supply. I live in a land where the average person spends $100 annually on bottled (designer) water.
And to whom much is given much is required.
We created Good Water to raise awareness for this issue. Good Water is a project where we created our own short run and ongoing “pop-up bottled water company”. The front of our label simply reads GOOD WATER. When you turn to the back of the label we inform the reader of the water crisis and let them know this bottle of water is on us. In return we ask them to use the money they would have paid for the water to donate to Charity Water, one of the top organizations working to provide clean water for all.
The water bottles will be secretly planted in multiple venues and stores that carry water throughout the city as well as handed out during various events and festivals.